Experiential Marketing
At Grant Whittaker Creative, we approach experiential marketing as a leadership-driven discipline—guiding ideas from concept through live execution with clarity, precision, and intent. We design and direct immersive experiences that translate strategy into something people can feel, building platforms that engage audiences, shape culture, and drive business growth. Our work spans launches, large-scale events, runway productions, brand activations, and editorial and photographic campaigns—each thoughtfully crafted to align vision with execution and create lasting impact. Beyond production, we partner with organizations to develop the full strategic foundation behind the work—building decks, shaping narratives, advising leadership, and teaching teams how to carry vision forward with consistency and confidence. Rooted in a belief that strategy should not remain theoretical, we turn ideas into lived experiences—connecting brand, audience, and purpose in ways that move people, culture, and business forward. Through a model that integrates strategy, experience, and revenue, we elevate each engagement beyond execution—creating work that not only captures attention, but delivers measurable growth, stronger partnerships, and long-term impact.
events
Grant isn’t a hands-off creative director. In fact, he doesn’t just create events, he creates memorable moments. He has a working relationship with every top vendor in Minneapolis, along with many global contacts, ensuring every event he produces has access to the best resources. From coordinating 130 Target team members for a fashion show and launch event to transforming a 13,000-square-foot furniture store overnight into a VIP fashion experience and lounge for the Super Bowl, Grant knows how to bring his unique creative spirit without losing sight of the logistics.
EDITORIAL
Editorial is all about telling a story. And Grant knows how to discover that story, and more importantly, how to communicate it. He’s able to harness the power of fashion to help all brands and media outlets make their statement to the world with a perspective that no one else has. He takes care of every step—planning, styling, and directing editorial shoots—creating cohesion in the entire brand story.
“Fashion is in the sky, In the street,
fashion has to do with ideas, the way
we live, what is happening.”
— Coco Chanel
runway
Grant has brought everything to the runway. International hair shows, global corporate shows, fashion experiences, and national fashion shows—he doesn’t shy away from any runway challenge. Some of Minneapolis’ biggest runway events, including Fashionopolis, Art in Bloom, and Ready or Hot, wouldn’t be what they are today without Grant’s leadership and guidance. Hosting over 10 fashion events annually, his deep understanding of European high fashion, paired with his vast expertise in planning large-scale events, allows him to take charge of every vital detail, no matter how small. Model casting, fashion sourcing, styling, hosting, choreographing, and directing—every runway event that Grant creates is a work of art in itself. He works collaboratively with each client to ensure their vision is met every step along the way, and then he executes that vision—and beyond—with his trusted team and long-standing partnerships with top local vendors.
WHAT THEY’RE SAYING
“I have known Grant for many years and I will never forget his first visit to my store, Grethen House when I showed him our new arrivals of Comme des Garçons merchandise. We became fast friends from that moment on. Grant has a creative talent that many refer to as “Having been born under the cloud”.....a talent like Grants cannot be taught, you are simply born with. As if picking the venue, designing sets, lighting, models, and arranging for hair and makeup, to additionally choosing the clothing, accessories, and shoes for the models were not enough, he then proceeds to emcee the entire production! Such a complex and enormous task would usually require several outside sources! I know that any business or company from A to Z would be blessed to have Grant at their helm.”
— Mary Brindley Owner, Grethen House of Minnesota, Inc
